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Sources list for STRATEGIC CHANGE FROM TRADITIONAL MARKETING TO CUSTOMER TARGETED MARKETING:

Ferres, N., & Connell, J. (2004). Emotional Intelligence in Leaders: An Antidote for Cynicism towards Change? Strategic Change, 13(2), 61-71. Retrieved October 18, 2005 from ProQuest.
Emotional Intelligence and Leadership

Hussey, D. (1999) Igor Ansoff's continuing contribution to strategic management. Strategic Change, Nov, vol 8 no 7. pp.375-392
Business Transformation Strategy

Beaver, Graham. (1998). "Raytheon: The Defender of the Rain Forest (A Case of Innovative Strategic Management)," Strategic Change, Vol. 7, No.5, August, pp. 301-6.
"Raytheon: Defender of the Rainforest"

Zeffane.R, "Dynamics of strategic change: critical issues in fostering positive organizational change", Leadership and Organization Development Journal, Vol. 17, No. 7, 1996, 36-43.
Change Management

Hair Salon Marketing web site (2005). Hair salon marketing, customer referral, and advertising program for beauty salon business: Grow your business by maximizing referrals: http://www.ordergenerator.com/hairsalons.htm.
Owning a Beauty Salon

 


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