Sources list for RETAIL POSITIONING STRATEGY RESEARCH PAPER:

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"Big-Box" Retailing

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Marketing Strategy of Wal-Mart Retail Chain

Ailawadi, K., Borin, N., Farris, P. 1995, 'Market Power and Performance: A Cross-Industry Analysis of Manufacturers and Retailers,' Journal of Retailing, vol. 71, no. 3, pp. 211-248.
Internationalization of Branding

Hisey, Pete. The state of retail ethics. Retail Merchandiser (1 May 2002), retreived November 10, 2004 from http://www.highbeam.com/library/doc3.asp?DOCID=1G1:87 018198&num=7&ctrlInfo=Round7%3AProd%3ASR%3AResult&ao=. Hisey, Pete. The state of retail ethics. Retail Merchandiser (1 May 2002), retreived November 10, 2004 from http://www.highbeam.com/library/doc3.asp?DOCID=1G1:87 018198&num=7&ctrlInfo=Round7%3AProd%3ASR%3AResult&ao=.
Global Crossing

Crowther, D. (2004). Positioning: How to own a piece of your customer's mind. Public Relations and Publicity Blog. Retrieved April 23, 2005 from [2]http://101publicrelations.com/blog/positioning_h ow_to_own_a_piece_of_your_customers_mind_000268.html Crowther, D. (2004). Positioning: How to own a piece of your customer's mind. Public Relations and Publicity Blog. Retrieved April 23, 2005 from [2]http://101publicrelations.com/blog/positioning_h ow_to_own_a_piece_of_your_customers_mind_000268.html
PR Communications Analysis

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