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Sources list for POST MERGER BETWEEN PEPSI COLA AND QUAKER OATS:

Trifiletti, R. (2002), `Strategic Marketing: The Coca-Cola Company vs. Pepsi Co', European Journal Of Marketing, Volume 12, Number 4, pages 138-175
Business Growth Strategies

MacLaughlin, S. (2001), cited in Trifiletti, R. (2002), `Strategic Marketing: The Coca-Cola Company vs. Pepsi Co', European Journal Of Marketing, Volume 12, Number 4, pages 138-175
Business Growth Strategies

DaimlerChrysler. (1998). Chronology of the DaimlerChrysler Merger. Daimlerchrysler.com. Retrieved December 6, 2004, from the World Wide Web: http://www.daimlerchrysler.com/index_e.htm?/inv estor/merger/history_merger/historymerger_e.htm DaimlerChrysler. (1998). Chronology of the DaimlerChrysler Merger. Daimlerchrysler.com. Retrieved December 6, 2004, from the World Wide Web: http://www.daimlerchrysler.com/index_e.htm?/inv estor/merger/history_merger/historymerger_e.htm
BMW

Sitkin, S. Pablo, A. (1999). The Neglected Importance of Leadership in Mergers and Acquisitions Mergers and acquisitions: Managing culture and human resources. Stanford University Press.
Mergers and Acquisitions

"Company Information." (2005) Pepsi World. Retrieved 28 Jul 2005 at http://www.pepsi.com/help/company_info/index.php
Pepsi Cola

 


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