Sources list for CASE STUDY SOFTDRINKS INDUSTRY INTERNAL FORCES:

Media Awareness Network. (2004). Calvin Klein: A Case Study. Retrieved Sept. 15, 2004: http://www.media-awareness.ca/english/resources/edu cational/handouts/ethics/calvin_klein_case_study.cfm Media Awareness Network. (2004). Calvin Klein: A Case Study. Retrieved Sept. 15, 2004: http://www.media-awareness.ca/english/resources/edu cational/handouts/ethics/calvin_klein_case_study.cfm
Global and Domestic Marketing

Phase 5 "RBC Case Study" http://www.phase-5.com/p5-ca se_studies/bank_tracking.php Phase 5 "RBC Case Study" http://www.phase-5.com/p5-ca se_studies/bank_tracking.php
Online Banking and Bill Payment

The Axelrod Group: Case Studies Accessed online 18^th Jan 05: http://www.axelrodgroup.com/case_studies.shtml
Group Dynamics

Public Relations Case Studies. 20, October 2003. [3]http://www.grovesrojasemerson.co m/public_relations_case_studies.htm. Public Relations Case Studies. 20, October 2003. [3]http://www.grovesrojasemerson.co m/public_relations_case_studies.htm.
Public Relations Efforts

Muffatto, M. & Payaro, A. (2002, 25 June) Implementation of e-procurement and e-fulfillment process: a comparison of cases in the motorcycle industry. International journal of production economics.
Technology in Retail

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