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Airline Marketing Risks4 P S Search result for 'Airline Marketing Risks4 P S': Paper Excerpts: ... task-focused. Alternatively, given that Foschi and Lapointe (2002) found depressed P(s) for males only (P(s) equals P(s) condition 3. These P(s) values are slightly lower (but not significantly lower) than those predicted using Fisek et theory (Berger et al. 1992) were also confirmed, that is, P(s) condition 1 greater than P(s) condition 2 greater than | Condition | | Predicted P(s) | Average P(s) | | remains however, if we attempt to compare female/male average p(s) with male/female average p(s), as is the case here. ...
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Sources list for AIRLINE MARKETING RISKS4 P S: Driver, John., C. (1999), "Developments in Airline Marketing Practice", Journal of Marketing Practice: Applied Marketing Science, Vol. 5, No.5, pp.134-150The Airline Industry and British Airways Driver, John C. (2001). `Airline marketing in regulatory context'. Marketing Intelligence & planning 19/2: 125-135 The Airline Industry and British Airways Shaw, S. (1985). Airline Marketing Management. London: Pitman Publishing. Adaptive Business-Level Strategies in Airlines Riley, G - `The European Airline Market', Retrieved from www.tutor2u.net/case_study_European_Airlines.pdf accessed on 03/18/2004 The European Airline Industry Buckley, p. 167. Davis, p. 133-134. Bailey, p. 174. P. 171. P. 52. P. 10. P. 39. Wylie, p. 73. Pp. 134-135. 1 The American-Japanese Relationship More sources on "AIRLINE MARKETING RISKS4 P S"
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