Sources list for MARKETING PLAN FOR M S:

Rafiq, M. and Ahmed, P. K. (1995.) Using the 7P's as a Generic Marketing Mix. Marketing Intelligence and Planning. Vol 13, No 9, p4 - p15
International Strategic Marketing

McDonald, M - `Marketing Plans', IV Edition, Butterworth Heinmann, Oxford, 1999
Psychographics

Marketing Plan Worksheets. Retrieved November 26, 2004 from; http://64.233.161.104/search?q=cache:5oBnJ-W1CJ4J:www.swlearning.com/marketi ng/ferrell/second_edition/worksheets.doc+%22Formal+marketing+control%22&hl=en Marketing Plan Worksheets. Retrieved November 26, 2004 from; http://64.233.161.104/search?q=cache:5oBnJ-W1CJ4J:www.swlearning.com/marketi ng/ferrell/second_edition/worksheets.doc+%22Formal+marketing+control%22&hl=en
The FEDEX Company

Simkin, L. (2000), "Delivering effective marketing planning", Journal of Targeting, Measurement and Analysis for Marketing, forthcoming.
Marketing to Seniors

Dibb, S. and Simkin, L. (1997), "Marketing and market planning: still barriers to overcome", EMAC Conference Proceedings, Warwick.
Marketing to Seniors

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